Irresistibly soft, endlessly collectible. Founded in London in 1999, Jellycat designs plush with personality—from classic bunnies and bears to the delightfully off-beat Amuseables (think plush foods, plants, and everyday objects with a wink). Each piece is velvety-soft, beautifully weighted, and made to be hugged, styled on a shelf, or gifted for any age.